Coty has unveiled a blended reality beauty Magic Mirror at its newly relaunched Bourjois boutique in Paris. The technology integrates physical products with digital content, for a first-of-a-kind augmented reality (AR) makeup try-on experience. When a shopper picks up a lipstick from the display, the selected color instantly appears on their lips on the mirror. Coty contends this new development removes barriers of traditional virtual makeup experiences, where shoppers can only engage with ...